Category: Corporate Strategy

When companies conflate customer service and customer experience or put too much emphasis on extraordinary efforts to satisfy customers, they sell both customers and employees

Gamifying work and adding competitions to spur performance can have quantifiable negative consequences, a new study finds. Managers need to understand what motivates their teams

Streaming video companies enjoyed a year of explosive growth, fueled in part by COVID-19. But to compete in a rapidly changing world, the streaming industry

In this Inside the Mind of the CEO interview, Peter Vanacker, chief executive of Neste Corporation, describes the challenges he faces maintaining the oil refinery

In her new book, How to Change, Wharton professor Katy Milkman delves into the science that can help us make changes stick. David Lancefield writes

Adam Bryant predicts three ways in which the pandemic will have changed business forever: Corporate mission statements will need to be backed up by actions,