Category: Corporate Strategy

If you think advertising, with its legacy of catchy jingles and 30-second spots, is headed for oblivion, you’re not paying attention, says s+b’s Daniel Gross.

Mike Jakeman reviews The Illusion of Control: Why Financial Crises Happen, and What We Can (and Can’t) Do About It, by Jon Danielsson, who argues

Retailers and consumer goods companies face different challenges as they move “beyond digital” to serve their customers. Retailers in particular have a lot of consumer

Leaders are pushing more decisions down the chain of command to frontline managers, who often are resistant to change. Adam Bryant argues it’s now time

In Split the Pie, Barry Nalebuff, the Milton Steinbach Professor at the Yale School of Management, combines logic and empathy in a new approach to

Fostering a company culture can be tough when many employees aren’t in the office. But managers can create a sense of cohesion by explicitly defining